For nearly a decade, J.C. Newman has used its popular Brick House brand for an annual Oktoberfest promotion called Bricktoberfest.

While last year’s release was a Nicaraguan puro, the Brick House Bricktoberfest 2025 is a 7 3/4 x 48 Churchill extra that uses an Ecuadorian habano rosado wrapper over a Nicaraguan binder and fillers from Nicaragua.

“My grandfather, J.C. Newman, was born in the only house made out of brick in a small village in Austria-Hungary,” said Eric Newman in a press release when the cigar was announced last month. “He lived with his family on the second floor while the first floor was the local tavern and general store. The ‘Brick House’ cigar label depicts his family’s home. My ancestors gathered in the original ‘brick house’ to relax and celebrate with beer and cigars 150 years ago, and Bricktoberfest is the perfect way to celebrate the season with beer and Brick House cigars today.”